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Cellcast is the leading agency to deliver interactive game shows on television successfully, all our shows are unique and innovative. Our shows are desigend to entertain and gratify the consumer instantly.
Pankaj Thakar - Chief Executive Officer

Pankaj is a highly successful executive with an entrepreneur's heart and over 23 years of experience in building multiple businesses. Currently as CEO and MD, he is spearheading the development and distribution of participative content for Cellcast's proprietary converged platform of television, mobile and internet in India. Under his leadership, Cellcast Interactive has changed the way TV content is being consumed in India. Cellcast Interactive has also generated alternate revenue for content developers/producers and their media partners like TV, print, radio and the internet. It was under his aegis that the company developed fantastic participative TV shows like Bid2Win and Bollywood Dhamaal.

Pankaj Thakar started his career with HCL in the mid-eighties and has been a part of companies like India Telecom. His last assignment before taking up the position of CEO & MD, Cellcast Interactive was as CEO of a Silicon Valley-based start up Consilnet Inc. Pankaj holds a Bachelors Degree with honours in Mathematics and a Masters Degree in Business Administration.

Pradeep Menon - Executive Vice-President and Chief People Officer

Pradeep has over 25 years of work experience in various domains including Marketing & Sales and Human Relations. At Cellcast Interactive, Pradeep is responsible for all HR related activities, internal and external Corporate Communication and Corporate Business Development.

Pradeep started his career as a core team member at HCL Ltd’s Reprographics division. After his stint of over 8 years at HCL, Pradeep joined as the Regional Manger North India for DHL, the logistics company. He has also held positions including Channel Manager and Marketing & Corporate Communication Manager at Unicorp and Senior Business Manager (Training Solutions) at NIIT Ltd. Pradeep worked as a Chief Marketing Officer and was a member of the core team at Consilnet India. Pradeep then moved in as the Country Head-Account Management, at Carlson Wagonlit Travels. Then he was the Vice President-Human Resources, at Primus Telecommunications till it was taken over by Tata Communications Ltd. Pradeep then set up Optio-a boutique consultancy helping organizations develop their Human resources reach their corporate goals by the right selection, training and retention strategies.

In the past 25 years, Pradeep has been involved in marketing products directly to the Government and Corporate. In his individual capacity Pradeep specializes in providing selection, training and retention solutions to help people handle challenges that arise in the dynamic marketplace. His vast experience puts him in a position of bringing in a business dimension to human resources by his ability to spot and select the right candidates and equip them with the requisite skills for the right business opportunities.

Alok Yadav - VP Technology
Alok Yadav has over 19 years of experience in the IT Industry. Alok is a veteran of the offshore software development industry, with experience across project management, client delivery, methodology creation and implementation. He is adept at understanding organisational dynamics, and has considerable expertise in offshore delivery having run ODCs ranging from 40 to 400. Alok, at Cellcast Interactive India, leads the initiative to streamline delivery out of the start-up phase into the institutional phase by putting systems and structures in place.

Alok is equipped with an Electrical Engineering Degree and an MBA from SP Jain College, Mumbai University.

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